Using Facebook as a Business Tool

Using Facebook to Promote Your Business: Get your name out there!

By Arman Alim (MSB’24)

With over 100 million monthly users in the United States, everyone is on Facebook: young and old. Although the social media space can be a difficult place to navigate, it can also be a gold mine when it comes to growing your business and getting your name out there.

Facebook gives you so many opportunities and avenues to promote your business. Here is a guide to utilizing Facebook to your advantage:

1. Create a page for your business!

This will be the face of your business on the website and will ensure that everyone has a centralized place to see all the aspects of your business. 

2. Make sure you have a business logo that is professionally produced as your profile picture

Don’t just pick any picture because people will often judge the quality of your business by the appearance and layout of the page. Put your best foot forward and pick an eye-catching profile picture.

3. Include a professional-looking banner that shows off your business

It can be anything unique to you and your business. Maybe a picture of the staff, front desk, product, or anything else that is relevant! Make your page pop.

4. Ensure you have contact information in the “About” section of your page so people can reach you easily

It is essential that people have proper contact information especially if they are interested in your business. This can be an email address or phone number, whichever is more convenient for you!

5. Make sure you post content that showcases your business!

If you’re a restaurant owner, show off your food with detailed descriptions. If you’re a gym owner, show off your gym space and equipment. Whatever you do, make sure you show off the quality of your business in the posts section. This section should be able to summarize exactly what your business does and give people an idea of what they can expect from you!

6.Try to get as many reviews as possible!

Ask past customers to do you a favor and give you a review. People use these as a way to evaluate the legitimacy of your business. Make sure you put your best foot forward and have stellar reviews.

7. Join small business Facebook groups and advertise/connect with other business owners there

People are always looking to support local businesses whether that be consumers or fellow small businesses in your area. Get your message out there by contacting groups that are relevant to your business and actively network on them.

8. If you have extra funds, try out Facebook Ads!

They are an excellent way to create traffic on your page and get the word out about your business to more people. Although it can be pricey, it can be a good way to get people in the door which could bolster your business.

Facebook is a buzzing place where you can grow your business and get a foothold in the online space. Make sure you sign up today and get your name out there. Follow this guide and you’ll be on your way to Facebook stardom!

Published on August 21, 2021

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